Moving from graphic design to user research was a major shift of practice. This article looks at what it’s been like to transition from a purely creative space to a role that explores and defines user’s needs. Working in a graphic design role for...

As a UX researcher with an industrial design background, I sometimes reflect on my journey to get here. Recently, I have been thinking about what the Venn diagram might look like between the fields of industrial design and UX research, and I have been...

This article concludes our series on the experience of transitioning from in-person to remotely moderated design research at U1. Our first article reflected on the experience of the consultancy as a whole, in the next article one of our consultants, Luella Paine, reflects on...

In a previous article we reflected on U1's experience of transitioning from in-person to remote research. That article reflected the experience of the consultancy as a whole, in this article one of our consultants Luella Paine reflects on her individual experience. What have you...

2020 has been a year like no other (and we still have a couple of months to go!). The way we live, and work, has changed with a rapidity that at times has had our heads spinning. Back in March, U1 readily adapted to...

In a previous article that you can read here, I wrote about the rationale, and guidelines, for choosing an appropriate sample size in usability testing. However, usability testing, or evaluative research, is not the only time you might be asked to defend, or provide...

Have you ever wondered about, or been asked to justify, the sample size used in a usability test? Well, you're not alone! In this article we'll explain why we are confident that six is enough, and how limiting sample size allows for iterative usability...

U1 is a member of the UX Fellows, a global network of experience research companies. In May this year, the network pooled resources to conduct a global study into health and wellbeing. The subject of our study is of particular relevance during a global...

Our first priority is the health and safety of our team, clients and research participants.   Otherwise, it's business as usual. In these uncertain times U1 would like to take this opportunity to let you all know that as far as our operations go,...

Observation is a powerful yet often overlooked tool in the world of experience design. This article looks at why observation is useful, when and where it can be used and how to hone your observation skills to improve your research outcomes. In the context...